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Our Phat Digital website audit service is available to those who have an existing website and would like to know how it currently fairs from a design, usability and search engine point of view. It may be that you have just had another company develop a website for you and for peace of mind you need someone who knows what their talking about to double check their work. During a website audit we investigate the - Design look and feel
- Usability
- Visitor footpath
- Coding optimisation
- Search engine ranking
- Keyword positioning
We will then produce a management report outlining our website audit findings as well as recommendations for areas of improvement. |
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Within the website audit process we look at the design look and feel. We will answer questions like: - Does your design reflect your brand identity?
- Does your website look professional and feel well designed?
- How does your design stack up against your competitors?
- Is the compression quality of your images correct?
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Usability is very important to any website and getting this element correct will have a substantial effect on your conversion rates. Within the usability section of a website audit we check: - Ease of navigation
- Positioning of navigation
- Click2content levels
- Tone of voice & clarity within written text
- Download performance
- Print performance
- Re-sizing performance
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The terminology given to how a website visitor works their way through your site is called a “visitor footpath”. This is usually influenced by your website navigation and it is important to understand how this is working so as to ensure visitors reach the content you want them to. During the visitor footpath element of the website audit we will check how people work their way around your site and identify any snag points we may encounter. |
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The actual coding of a web page has a significant impact on how search engines view the content within your website. A well written web site will take this into account and ensure the implementation of optimisation at site level coding. We will check the coding structure of your site including: - Meta page title tags
- Meta description tags
- Meta keyword tags
- The use of images & text
- The use of flash
- “<h>” tag implementation
- “Title” tag implementation
- “Alt” tag implementation
- The use of frames and their effects
- “no follow” tag implementation
- The cleanliness of the code
- The use of CSS style attributes
If you would like to see exactly what your website pages look like as code, try the following next time you are on your own website: - Internet Explorer: Click on "View" in the top menu and select "Source" from the drop down list.
- Firefox: Click on "View" in the top menu and select "Page Source" from the drop down list
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